Guides
Straight answers on selling tickets, launching videos, growing streams and budgeting ads for music and entertainment, backed by real campaign results.
Are TikTok ads worth it for musicians?
What TikTok ads cost for music, what they're good at, and results from Tommy Genesis, Iron Maiden, Richard Marx and VALÉ.
Read the guideShould artists run their own Meta and TikTok ads or use b00st.com?
A side-by-side look at doing ads yourself versus using b00st.com, with the hidden costs of platform defaults and results from artists and labels.
Read the guideHow much should you spend to promote a song or release?
Real cost benchmarks for views, streams, followers and tickets, what small and large budgets buy, and how b00st.com pricing works.
Read the guideHow do you launch a music video with ads?
Timing, budget, platforms and creative for a music video premiere, with benchmarks from 200 paid premieres and results from Culture Wars, Eclipse and Chloe Stroll.
Read the guideHow do you sell albums and merch with ads?
How to set up sales tracking, which numbers to judge ads by, and how Night Ranger's release returned 17.20x ROAS.
Read the guideHow do you sell more concert tickets with paid ads?
When to spend, where to send fans, which platforms to use, and real ticketing results from Nitro Circus, John Legend, Riley Green and Lil Wayne.
Read the guideCan ads trigger Spotify's algorithmic playlists?
Why real fans move the algorithm, how to set up the funnel, what Spotify click-throughs cost, and results from Elle Winter, Ryan Gregg and Annika Rose.
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