Benchmarks
What music ads cost, by platform
CPM, cost per click, click-through rate and cost per video view from every b00st.com campaign on each platform, September 2025 to September 2026, for goals from video views to ticket sales.
Updated . Refreshed every quarter.
Costs by platform
Rates over the whole period. Clicks are link clicks, so they compare across platforms. Video views don't: each platform counts a view differently.
| Platform | CPM | Cost per click | Click-through rate | Cost per view |
|---|---|---|---|---|
| Meta | $7.22 | $0.56 | 1.28% | $0.038 (3-second plays) |
| Google and YouTube | $2.91 | $0.35 | 0.83% | $0.016 (YouTube TrueView views) |
| TikTok | $3.30 | $0.44 | 0.76% | $0.0035 (video views) |
| Spotify* | $7.39 | $1.11 | 0.66% | $0.012 (video views) |
| Reddit* | $8.44 | $1.19 | 0.71% | $0.08 (video views) |
* Smaller sample. Spotify covers June 2026 to September 2026. Reddit covers November 2025 to September 2026.
How low costs went
The lowest monthly rate on each platform, from months with steady campaign volume. Several came right after the holidays, when retailers leave the auction.
| Platform | CPM as low as | Cost per click as low as | Cost per view as low as |
|---|---|---|---|
| Meta | $5.75 (January 2026) | $0.36 (August 2026) | $0.025 (January 2026) |
| Google and YouTube | $1.24 (February 2026) | $0.09 (February 2026) | $0.009 (February 2026) |
| TikTok | $2.07 (February 2026) | $0.21 (December 2025) | $0.0022 (February 2026) |
| Spotify | $3.73 (June 2026) | $0.66 (June 2026) | $0.0064 (June 2026) |
Costs by month
Meta, Google and TikTok combined. At their cheapest, 1,000 impressions cost as little as $2.87 and a click as little as $0.33. Black Friday week (Nov 24–30, 2025) was the peak of the holiday season, at $8.01 per 1,000 impressions and $1.07 per click. See the cheapest time to run music ads for what drives the pattern.
| Month | CPM | Cost per click | Click-through rate |
|---|---|---|---|
| September 2025 | $5.01 | $0.64 | 0.79% |
| October 2025 | $5.35 | $0.67 | 0.80% |
| November 2025 | $6.14 | $0.77 | 0.80% |
| December 2025 | $6.04 | $0.88 | 0.69% |
| January 2026 | $5.20 | $0.67 | 0.78% |
| February 2026 | $2.87 | $0.40 | 0.72% |
| March 2026 | $6.09 | $0.67 | 0.91% |
| April 2026 | $3.69 | $0.33 | 1.11% |
| May 2026 | $5.09 | $0.58 | 0.88% |
| June 2026 | $3.89 | $0.53 | 0.73% |
| July 2026 | $4.93 | $0.34 | 1.44% |
| August 2026 | $6.63 | $0.41 | 1.60% |
| September 2026 | $9.30 | $0.56 | 1.66% |
September 2026 ran well above September 2025, most likely from political ads ahead of the November 3, 2026 U.S. midterms.
Using these numbers
- Plan a budget. Multiply the results you want by the cost per result, then see how much to spend on music ads for budgets by goal.
- Time the release. The same budget buys more after the holidays than during them.
- Judge by results, not rates. A cheap click that never streams or buys is worth less than an expensive one that does.
How these are measured
- Daily data from every b00st.com campaign on each platform, September 2025 to September 2026, with repeated exports removed.
- Every rate comes from totals over the period or month, such as total cost divided by total impressions, never from averaging daily rates.
- Clicks are link clicks. Click-through rate is link clicks divided by impressions.
- Video views follow each platform's own definition, so compare cost per view only within a platform.
- Campaigns range from video views to ticket sales, and that mix changes month to month, so part of each monthly change is mix rather than auction prices.
- Snapchat isn't shown: its sample is too small to report.
Questions
What's a typical CPM for music ads?
In b00st.com campaigns from September 2025 to September 2026, 1,000 impressions cost $7.22 on Meta, $3.30 on TikTok and $2.91 on Google, including YouTube. Prices move with the season, and climb over the holidays.
How much does a click cost on music ads?
A link click cost $0.35 on Google, $0.44 on TikTok and $0.56 on Meta over the period, and as low as $0.09 on Google in February 2026. What a click is worth depends on what happens after it, so judge clicks by the streams, tickets or sales they bring.
How much does a video view cost?
A view cost $0.0035 on TikTok, $0.016 on YouTube and $0.038 on Meta. Each platform counts a view differently: Meta counts 3-second plays and Google counts YouTube TrueView views, so compare each platform with itself over time rather than with the others.
How cheap can music ads get?
Across Meta, Google and TikTok combined, 1,000 impressions cost as little as $2.87 and a click as little as $0.33. On Google, CPM went as low as $1.24, and on TikTok as low as $2.07. Prices climb over the holidays: Black Friday week was the peak of the holiday season, at $8.01 and $1.07.