Blog

Ads, music marketing and the entertainment business, from the b00st.com team.

4 min read

The Evolution and Scale of b00st.com

Learn how b00st.com is scaling its infrastructure and simplifying campaign billing. Discover our transition to Inclusive Pricing and how to maximize your ad spend with our new 3% ACH payment bonus.

4 min read

From the Street to the Screen

Discover how to transform your offline marketing efforts into measurable conversions with trackable QR codes. Connect physical media to your digital campaigns and drive real-world action.

3 min read

b00st.com Organizations

Create and manage organizations from the b00st.com app. Invite your collaborators — teammates, managers, labels, and more — to launch and track campaigns.

3 min read

It's Time For Conversions In-App

Hey wallet, we need to talk. You need to get fatter. Fortunately, we got you. We just launched conversion tracking right in-app. Track sales, ROAS, and more!

4 min read

We Just Added Snap, Reddit and TV Ads

It has been a big week for us at b00st.com. We just added support for Snap, Reddit and TV ads. This is a game changer for your ad campaigns.

3 min read

February 3rd Battle of the Ads

The weekend shook up the Battle of the Ads! Our AI’s once-dominant engagement slowed, while Phil’s campaign gained ground. As Monday kicks off, both face a crucial test - who will take the lead this week?

3 min read

Day three of Battle of the Ads!

AI dominates engagement while Phil burns cash on impressions. Same CPV, wildly different results—who pivots first? 🚀

3 min read

Battle of the Ads, Day Two

See how badly Phil's losing to our spicy AI avatar in day two of Battle of the Ads!

2 min read

Campaign Reporting, Reinvented

Our new reporting interface makes campaign management effortless, delivering real-time insights, seamless sharing, and intuitive tracking across platforms.

2 min read

Find Answers Faster

The new Search and Help Feedback Portal streamlines campaign access, offers easy support, and provides an easy way to give us feedback.

2 min read

Streamlined Campaign Submissions and Improved Previews

Our updated campaign launch tools make it easier than ever to start campaigns with pre-rolled templates, mobile-specific previews, and quick, unlimited asset uploads for a streamlined, efficient workflow.

6 min read

TikTok Shakes Up Music Advertising

TikTok is disrupting the paid advertising industry in music by challenging the dominant incumbents, Meta and Google.

2 min read

Introducing b00st.com Chat

Our AI chat agent is now right in your dashboard and is capable of addressing inquiries regarding all campaigns or specific ones.

2 min read

Mastering Meta Video Content

As we continually strive to amplify ad performance and empower you with a winning edge, we're excited to share the latest Meta insights.

4 min read

Maximizing Advertising ROI

To illustrate the power of our Dynamic Tactical Allocation algorithm we examine a real success story with Ghost Hounds

3 min read

Touring, Shows, and Ticket Sales

Matching your markets with your marketing is a tough task for shows and touring. This b00st.com blog shows how to do that better.

3 min read

Can Ads Win a Grammy?

Congratulations Snarky Puppy on your Grammy win for Best Contemporary Instrumental Album of the year!

3 min read

Music and Tech In A Nutshell

Learn how the business of music interacts with technology and why the creative gets the short straw.

3 min read

A recipe for new video releases

b00st.com has helped artists and their teams throughout the industry market releases of new content. How does it work best for videos?

3 min read

The White Lie About Conversions

Conversions are not equal to sales most of the time, as most DSPs and points of sale do not report accurate sales conversion data to advertisers.

7 min read

Where you should release your music

Understand current listener and subscriber numbers on major digital service providers like Spotify, Apple, and YouTube to reach your fans where they listen

1 min read

Check Your Email For An Invite

b00st.com client users received custom invites to join the community over at community.b00st.com today. And we're stoked that you're stoked.

3 min read

Community Announcement

Support, engagement, feedback, and documentation gets a huge overhaul today for b00st.com client users.

7 min read

b00st.com Data Reporting

Running your ads is hard enough, let alone without the data reporting upon which you've come to rely. Dig in here for the post mortem.

2 min read

The Right Fans Matter

Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.

7 min read

FTC Influencer-Advertiser Crackdown

Do you get paid via product, brand, or affiliate endorsement? The Federal Trade Commission sent letters to more than seven hundred major companies, warning them and their influencer marketing partners to either disclose relationships or risk seriously breaking US law.

2 min read

Active vs. passive listeners

We’re big fans of playlisting and services that offer placement on legit third party playlists but think it’s important for artists to understand the full picture.

2 min read

Bot listeners and followers 👎

We’re presented with shortcuts every day, and music marketing is no stranger to companies offering a quick fix to “juice” the numbers.

1 min read

Ads Made Easy

We’re pleased to introduce the b00st.com Ads button! One click, four inputs and ads selling your music run across the web.

2 min read

Getting Rid of Passwords to Empower Artists

Imagine you are Lana Del Rey and seventeen million monthly listeners get a strange mention from you...that wasn't you or your team. You've probably been hacked!

1 min read

b00st.com is off to the races

The results are in and we are excited. Our first b00st.com campaigns have outperformed expectations.

1 min read

A few of our success stories

Since launching b00st.com, our software has produced results...Our first b00st.com campaigns have outperformed expectations.