The Right Fans Matter

2 min read

TL;DR

  • When an artist's top markets match across streaming and social, such as Spotify and Instagram, it signals real growth to build on.
  • Chasing numbers with scattered strategies skews platform data and makes finding core fans harder.
  • Before promoting, ask whether you are using the right content to tell your story and reaching the right audience.
Small white shells perfectly arranged in the middle of a white-background setting to indicate centering around an artist.

Be intentional. Content is important to storytelling. Storytelling is needed to grow fans.

As artists share their stories, it’s easy to see who is consuming - by now every social and streaming platform has a somewhat digestible dashboard - conveying the makeup of a fan base.

Location + demographics = social + streaming

In a perfect world, demographic and location data equals social and streaming data. For example, an artist's top markets on Spotify and Instagram are the same. This indicates real growth and provides a foundation for one to build upon.

Build on this foundation. Expand upon the core audience. Be intentional.

Finding your core fan

Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.

When promoting, it’s important for artists to ask themselves the following.

  1. Am I using the right content to tell my story?

  2. Am I reaching the right audience?

Shameless plug

Of course, b00st.com handles targeting via algos that are plugged into artist data, so you don’t have to worry. We make sure you find your fans.