7 min read
The Easy Mode Illusion - Why Artists Shouldn’t Run Their Own Ads
Buggy Meta and TikTok AI 'enhancements' ruin artist brands. Learn the traps and how we are enforcing manual control to protect budgets and campaigns.
Philip Muellerschoen
Co-founder, CEO
Phil guides the firm in all aspects both internally and externally, leading its employees, subsidiary brands, and product execution.
4 min read
The Evolution and Scale of b00st.com
Learn how b00st.com is scaling its infrastructure and simplifying campaign billing. Discover our transition to Inclusive Pricing and how to maximize your ad spend with our new 3% ACH payment bonus.
8 min read
Sharing Advertising Access To Your Profiles
Run ads through your social media profiles and unlock audience retargeting by giving the app advertising access
1 min read
Get Started With The New b00st.com App
Watch our video series to unlock the full potential of our app and your advertising campaign.
2 min read
New Profile Control and Simplified Invoice Tracking
New profile features offer customizable team access and streamlined invoice tracking, enhancing security, financial management, and user control.
2 min read
Campaign Reporting, Reinvented
Our new reporting interface makes campaign management effortless, delivering real-time insights, seamless sharing, and intuitive tracking across platforms.
2 min read
Find Answers Faster
The new Search and Help Feedback Portal streamlines campaign access, offers easy support, and provides an easy way to give us feedback.
2 min read
Streamlined Campaign Submissions and Improved Previews
Our updated campaign launch tools make it easier than ever to start campaigns with pre-rolled templates, mobile-specific previews, and quick, unlimited asset uploads for a streamlined, efficient workflow.
6 min read
Triggering Algorithmic Playlist Pickup Through Social Ads
A deep dive into how artist Ryan Gregg leveraged social ads to trigger algorithmic playlist pickup.
5 min read
We Analyzed 200 Paid Video Premieres in 2024. Here’s What We Discovered.
We randomly selected 200 of the videos we helped premiere in 2024. Jump in with us to take a closer look to gain actionable insights for your next premier.
3 min read
Riding the TikTok Wave To Amplify Music Careers
Highlights from some standout TikTok campaigns that skyrocketed artist visibility and significantly increased their engagement and revenue.
5 min read
The Ultimate Guide to Festival Marketing
Festivals don't promote themselves. Learn from the best how to do it the most effectively.
6 min read
Nostalgia Powers Modern Music Marketing
Music marketing focused towards harnessing nostalgia is enhancing audience messaging, media and fan outreach.
6 min read
TikTok Shakes Up Music Advertising
TikTok is disrupting the paid advertising industry in music by challenging the dominant incumbents, Meta and Google.
5 min read
Music Influencers - Hitting the Note or Falling Flat?
From novel idea to central strategy in the music industry, influencer marketing has potential challenges in the future that impacts artists, labels and music-based brands.
3 min read
Client Success Story - Raaginder + Khanvict
With the expertise of b00st.com Raaginder and Khanvict were able to engage a wider audience that resonates with their signature sound.
5 min read
Vertical Videos in the Spotlight - Instagram’s Encore for Entertainment
Explore the advantages of Reels advertising with examples and strategies for creating compelling ads that resonate with audiences and drive results.
6 min read
Transforming Ads Into Live Event Hype
Looking to turn your show, venue, or tour into the ultimate hotspot? Let this guide be your ultimate backstage pass.
2 min read
Unleashing the Power of YouTube Engagement
Transform views into loyal subscribers with engagement conversion campaigns
2 min read
Introducing b00st.com Chat
Our AI chat agent is now right in your dashboard and is capable of addressing inquiries regarding all campaigns or specific ones.
2 min read
Mastering Meta Video Content
As we continually strive to amplify ad performance and empower you with a winning edge, we're excited to share the latest Meta insights.
4 min read
Maximizing Advertising ROI
To illustrate the power of our Dynamic Tactical Allocation algorithm we examine a real success story with Ghost Hounds
5 min read
The Connection Between Sales and Ad KPIs
Dive into the importance of understanding sales numbers before evaluating advertising KPIs.
3 min read
Touring, Shows, and Ticket Sales
Matching your markets with your marketing is a tough task for shows and touring. This b00st.com blog shows how to do that better.
3 min read
Can Ads Win a Grammy?
Congratulations Snarky Puppy on your Grammy win for Best Contemporary Instrumental Album of the year!
5 min read
Don't Put All Your Eggs In One Basket
Diversification seems to be a foreign language when it comes to online advertising in music.
3 min read
Ads Can Trigger The Algorithm To Work In Your Favor
Online ads play a critical role as they oftentimes can be the catalyst for artists reaching critical mass to level up.
3 min read
Music and Tech In A Nutshell
Learn how the business of music interacts with technology and why the creative gets the short straw.
3 min read
What Type Of Ad Creative Works Best
There are very few things as important as the advertising creative for the success of an advertising campaign.
4 min read
The Importance of Target Links
Learn why target links are among the most important factors to promote effectively online.
3 min read
The White Lie About Conversions
Conversions are not equal to sales most of the time, as most DSPs and points of sale do not report accurate sales conversion data to advertisers.
2 min read
Artists win by promoting effectively
Do you absolutely suck at paid advertising? Don’t sweat it, b00st.com has helped hundreds of artists see the light.
2 min read
The Right Fans Matter
Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.
1 min read
Ads Made Easy
We’re pleased to introduce the b00st.com Ads button! One click, four inputs and ads selling your music run across the web.
1 min read
b00st.com is off to the races
The results are in and we are excited. Our first b00st.com campaigns have outperformed expectations.
1 min read
A few of our success stories
Since launching b00st.com, our software has produced results...Our first b00st.com campaigns have outperformed expectations.