b00st.com vs. running your own Meta and TikTok ads
Updated
Short answer
You can run ads yourself, but platform "easy mode" settings like Meta's Advantage+ enhancements can quietly add auto-generated text, stock music and low-quality placements that waste budget and hurt your brand. b00st.com runs one budget across Meta, Google, TikTok, Snapchat, Reddit, Spotify and TV with manual quality control, real-time budget shifting and A/B testing, for a 12% fee included in your budget.
The hidden cost of doing it yourself
Ad platforms make launching easy, but the defaults work for the platform, not the artist. Meta's Advantage+ enhancements can switch back on after a simple budget change and add auto-generated text, stock music, "Call Me" buttons and cheap Audience Network placements.
Running several platforms yourself also means separate accounts, budgets and reports, and guessing which one is working.
Side by side
| On your own | With b00st.com | |
|---|---|---|
| Platforms | One account per platform | Meta, Google, YouTube, TikTok, Snapchat, Reddit, Spotify and TV from one budget |
| Budget | Set per platform, by hand | Shifted in real time to what's working |
| Testing | Manual | Every creative, audience and placement A/B tested |
| Quality control | Platform defaults | Manual control and multi-step QA |
| Reporting | A dashboard per platform | One shareable report with sales and ROAS |
| Cost | Your time, plus mistakes | 12% included in your budget on the Smart plan, free app |
What clients say
"Use b00st.com. It literally worked better than my major label. We did a label campaign & b00st.com campaign at the same time, and b00st.com had 10x better results." — Sidney Swift, CHILLPILL
"I've worked with digital marketers across majors and indies for nearly 15 years — b00st has yielded the best ROI on our ad spends." — DaLyn Bauman, Maple House
When doing it yourself makes sense
If you only use one platform, have time to watch campaigns daily, and know how to turn off the defaults, running your own ads can work. For releases, tours and multi-platform campaigns, see the case studies for what changes with b00st.com.