b00st.com vs Eventbrite Ads and Boost
Eventbrite Ads put your event higher in Eventbrite's own search results, category pages, homepage and app. Its Facebook and Instagram ad tools, sold as Boost, run through your own Facebook ad account. b00st.com runs one event campaign across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, for tickets sold on Eventbrite or anywhere else. Many promoters use both: Eventbrite Ads for people already browsing Eventbrite, and b00st.com to reach everyone else.
Eventbrite details checked on November 4, 2026 against its own pages, listed under Sources.
b00st.com and Eventbrite side by side
| For music and shows | b00st.com | Eventbrite |
|---|---|---|
| Where the ads run | Across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home. | Eventbrite Ads: sponsored placements in Eventbrite search results, category pages, the homepage and the Eventbrite app. [1] |
| Facebook and Instagram ads | Yes, in the same campaign as every other platform, with budget moved to what's selling tickets. | Yes: Boost runs Facebook and Instagram ads, with ad spend connected to your Facebook ad account. [3] |
| YouTube, TikTok and Spotify ads | Yes, including all four Spotify formats: Audio ads, Video ads, Marquee, Showcase. | Not listed among the ad tools on its pricing page. [2] |
| Snapchat, Reddit and X ads | Yes: Snapchat, Reddit and X. | Not listed. [2] |
| Streaming TV and out-of-home | Yes: streaming TV on Roku, Hulu, Paramount+, Peacock and more, and digital out-of-home screens. | Not listed. [2] |
| Concerts, tours and festivals | Yes: concerts, tours, festivals and club nights. John Legend at the Orion Amphitheater returned 45x at $4.35 per ticket. | Yes. Eventbrite says events using its ad tools sell 4x more tickets on average, from its own FY 2024 data. [1] |
| Ticketing platform | Any. Ads point at your ticket link, on Eventbrite or anywhere else. | Promotes events listed on Eventbrite. [1] |
| Ticket sales tracking | Through your own ticket link and pixel (Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel), with sales, ROAS and cost per sale in the report. | Not described on its ad or pricing pages. [1] |
| Releases and music videos | Yes: streams, saves, pre-saves, YouTube views and subscribers. | Not offered. Its ad tools promote events. [1] |
| Ad accounts | Not needed. Campaigns run without your own ad accounts. | Your own Facebook ad account for Facebook and Instagram ads. [3] |
| Hands-on help | Business ($99/month) adds a dedicated ad expert, and Pro ($399/month) a dedicated team. | Self-serve: you choose a budget and duration, then publish the campaign. [1] |
| Price | Smart is free, with a 12% usage fee included in your budget. Business is $99/month and Pro is $399/month with a 9% fee. | Ad spend is not included in any plan. Eventbrite Pro, for sending up to 10,000 marketing emails a day, starts at $15/month. Eventbrite Ads are only in select markets. [2] |
Which one fits
Eventbrite fits when
- You sell on Eventbrite and want your event higher in Eventbrite search and on its homepage.
- You only need Facebook and Instagram ads and are happy to run them from your own ad account.
- Most of your buyers already find shows by browsing Eventbrite.
b00st.com fits when
- You want to reach fans who aren't browsing Eventbrite, across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, from one budget.
- You sell on more than one ticketing platform, or on your own site.
- You want someone to run the campaign: Business adds a dedicated ad expert, and Pro a dedicated team.
- You also promote releases and music videos, not just shows.
Questions
Is Eventbrite Boost worth it?
It can be if most of your buyers find you on Eventbrite. Boost runs Facebook and Instagram ads from your own ad account, and Eventbrite Ads lift your event inside Eventbrite. To reach people who aren't already on Eventbrite, on YouTube, TikTok, Spotify, streaming TV and more, use b00st.com, which can send them to the same Eventbrite page.
Do Eventbrite Ads work?
Eventbrite says events using its ad tools sell 4x more tickets on average, from its own FY 2024 data. Eventbrite Ads only show on Eventbrite's site and app, so they reach people already browsing Eventbrite.
Can I use b00st.com with Eventbrite tickets?
Yes. Point a b00st.com event campaign at your Eventbrite event page, and sales are tracked through your own pixel (Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel), with ROAS and cost per sale in the report.
Does Eventbrite charge for ads?
Yes. Eventbrite's pricing page says ad spend for its advertising tools is not included in its plans. You set the budget and duration for each Eventbrite Ads campaign, and Facebook and Instagram ad spend goes through your Facebook ad account.
Which is better for a tour or festival?
For a tour or festival on several ticketing platforms, or with fans who don't browse Eventbrite, b00st.com: one campaign across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, from a $100 minimum. John Legend's Orion Amphitheater campaign returned 45x at $4.35 per ticket. If every show is on Eventbrite, add Eventbrite Ads for people already searching there.
Sources
Eventbrite details come from its own pages, checked on November 4, 2026. b00st.com details come from the facts page and case studies.