ToneDen is shutting down: an alternative for music and event ads
ToneDen shuts down on December 1, 2026. Its smart links stop working that day, and its Meta and Google campaigns keep spending without automation until you pause them. b00st.com can take over the ads: release and concert campaigns across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, run without your own ad accounts. It doesn't replace ToneDen's smart links.
ToneDen details checked on November 4, 2026 against its own pages, listed under Sources.
ToneDen's help center says it shuts down on December 1, 2026, and November 30 is the last day to request a copy of your data. ToneDen accounts connected to Eventbrite are not affected.
b00st.com and ToneDen side by side
| For music and shows | b00st.com | ToneDen |
|---|---|---|
| Status | Active. | Shuts down December 1, 2026. [1] |
| Ad automation | One budget across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, moved to what's working. | Stops on December 1. Campaigns in Meta Ads Manager or Google Ads keep spending until you pause them or set an end date. [1] |
| Release campaigns (streams, saves, pre-saves) | Yes: ads that drive streams, saves and pre-saves. Elle Winter's “Dream Girl” hit a 25%+ save rate in its first 10 days. | Pre-saves for releases after December 1 need another tool. [1] |
| Concerts, tours and festivals | Yes: concerts, tours, festivals and club nights. John Legend at the Orion Amphitheater returned 45x at $4.35 per ticket. | Eventbrite sellers can keep running Facebook and Instagram ads through Eventbrite's Marketing tools. [1] |
| Ticket sales tracking | Through your own ticket link and pixel (Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel), with sales, ROAS and cost per sale in the report. | Ends with the shutdown for standalone accounts. [1] |
| Spotify and TikTok, plus Snapchat, Reddit and X | Yes, including all four Spotify formats: Audio ads, Video ads, Marquee, Showcase. | Not part of the shutdown notice, which covers Meta and Google campaigns. [1] |
| Smart links and FanLinks | Not a link builder. Ads can point at any link, and trackable short links and QR codes cover posters and merch tables. | All ToneDen smart links, including FanLinks and custom domains, stop working on December 1. [1] |
| Ad accounts | Not needed. Campaigns run without your own ad accounts. | Your own Meta and Google ad accounts. [1] |
What to do before December 1
- Request a copy of your ToneDen data by November 30.
- Replace every ToneDen link you've shared, including FanLinks and links on custom domains, in bios, posts, emails and ads.
- Pause your ToneDen campaigns, or set end dates, in Meta Ads Manager and Google Ads. They keep spending after December 1 without automation.
- Move pre-saves for releases after December 1 to another pre-save tool.
- Set up your next release or show on b00st.com, pointing the ads at your new links and ticket pages.
Which one fits
ToneDen fits when
- You sell tickets on Eventbrite and only need Facebook and Instagram ads: Eventbrite-connected ToneDen accounts keep working through Eventbrite's Marketing tools.
b00st.com fits when
- You used ToneDen for release or show ads and want them run for you, without managing ad accounts after the automation stops.
- You sell tickets on any ticketing platform and want sales tracked through your own ticket link and pixel.
- You want TikTok and Spotify, plus Snapchat, Reddit, X, streaming TV or out-of-home, in the same campaign as Meta and Google.
Questions
When does ToneDen shut down?
December 1, 2026, according to ToneDen's help center. November 30 is the last day to request a copy of your data.
What happens to my ToneDen ad campaigns?
ToneDen's help center says campaigns stay as they are on December 1, but ToneDen stops automating them, and they keep spending until you pause them or set an end date in Meta Ads Manager or Google Ads.
Do my ToneDen FanLinks keep working?
No. All ToneDen smart links, including FanLinks and links on custom domains, stop working on December 1, 2026. Replace them before then.
Is there an alternative for concert and event ads?
b00st.com runs event campaigns across Meta, Google, YouTube, TikTok, Snapchat, Reddit, X, Spotify, streaming TV and digital out-of-home, tracked through your own ticket link and pixel, from a $100 minimum. If you sell on Eventbrite, Eventbrite's Marketing tools also run Facebook and Instagram ads.
Does b00st.com replace ToneDen's smart links?
No. b00st.com runs the ads and can send them to any link, but it doesn't build smart link or pre-save pages.
Sources
ToneDen details come from its own pages, checked on November 4, 2026. b00st.com details come from the facts page and case studies.