# How to sell albums and merch with ads

> Track real sales, not just clicks. Install your Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel so b00st.com can report sales, sale value, return on ad spend and cost per sale, then let budget move to the ads that sell. Night Ranger's Greatest Hits campaign on Meta and Google returned $17.20 in sales for every $1 of ad spend.

- URL: https://b00st.com/guides/sell-music-and-merch-with-ads
- Updated: 2026-10-17

## Track sales, not just clicks

Most ad "conversions" [aren't sales](https://b00st.com/blog/the-white-lie-about-conversions). Streaming services and many stores don't report purchases back to advertisers. For anything you sell on your own site, fix that with a tracking pixel:

1. Install the Meta pixel, Google Tag, TikTok Pixel or Snapchat pixel on your store.
2. Share it with b00st.com, and the team sets up [conversion tracking and custom events](https://b00st.com/blog/time-for-conversions-in-app).
3. Watch sales, sale value, ROAS and cost per sale in the dashboard.

## Judge ads by profit

Cheap clicks and high click-through rates [mean nothing without the sales picture](https://b00st.com/blog/the-connection-between-sales-and-ad-kpis). Track conversion rate, customer acquisition cost and customer lifetime value, and overlay sales from your store, ticketing and streaming with your campaigns.

## Make checkout fast

Send fans straight to the product page. [Pop-ups, email gates and slow pages](https://b00st.com/blog/the-importance-of-target-links) cost sales.

## Catalog and nostalgia sell

Older catalog can sell well to fans who grew up with it. [Nostalgia marketing](https://b00st.com/blog/using-nostalgia-to-captivate-modern-music-audiences) builds emotional connection, and works best when it's authentic to the artist.

## Bring physical promotion online

For merch tables and posters, use [trackable QR codes](https://b00st.com/blog/from-the-street-to-the-screen), like a 20% off tour hoodie code on venue screens, so offline sales show up in your campaign data.

## Results

[Night Ranger](https://b00st.com/case-studies/night-ranger)'s Best Of release generated $10,545 in U.S. sales at a 17.20x return on ad spend, with ads on Meta and Google.