# Are TikTok ads worth it for musicians?

> Usually, for reach and followers. In b00st.com's music campaigns TikTok ran at a $2.61 CPM and $0.23 CPC, below Meta and Google, and follower campaigns have landed between $0.04 and $0.08 per follower. Meta and Google often drive more off-platform actions like streams and ticket sales, so TikTok works best as part of a multi-platform mix.

- URL: https://b00st.com/guides/run-tiktok-ads-for-music
- Updated: 2026-10-17

## What TikTok costs

In b00st.com's music campaigns over a year, [TikTok came in at a $2.61 CPM and $0.23 CPC](https://b00st.com/blog/tiktok-shakes-up-music-advertising), cheaper than Meta and Google. Industry benchmarks show the same pattern, though Facebook's click-through rate tends to be higher.

## What it's good at

TikTok is strongest at growing an audience on TikTok itself:

| Artist | Result |
| :-- | :-- |
| [Tommy Genesis](https://b00st.com/case-studies/streaming-and-social-growth) | 16,000+ U.S. followers from $150, $0.05 each |
| [rosecoloredworld](https://b00st.com/case-studies/streaming-and-social-growth) | +3,805 followers at $0.04 each |
| [Richard Marx](https://b00st.com/blog/riding-the-tiktok-wave-to-amplify-music-careers) | 5,688+ followers at a $0.08 cost per action |
| [VALÉ](https://b00st.com/blog/riding-the-tiktok-wave-to-amplify-music-careers) | 8,000+ followers at a 16.56% conversion rate |
| [Iron Maiden](https://b00st.com/blog/riding-the-tiktok-wave-to-amplify-music-careers) | 10.96% conversion rate at $0.025 per action |

It works for emerging acts and for established artists reaching younger fans.

## Where to be careful

- **Don't go TikTok-only.** Cheap impressions don't always become streams or tickets. Established platforms like Facebook [often deliver more off-platform conversions](https://b00st.com/blog/dont-put-all-your-eggs-in-one-basket).
- **Make native creative.** Vertical, fast, and clear in the [first three seconds](https://b00st.com/blog/what-type-of-ad-creative-works-best).
- **Ride trends.** Programs like TikTok's [#SongOfTheSummer](https://b00st.com/blog/summer-marketing-essentials-from-meta-and-tiktok-experts) give paid posts extra lift.