# How to launch a music video with ads

> Run two campaigns, one 7 to 15 days before release that promotes the artist and one on release day that promotes the video, and let Google's YouTube ads do most of the view work while Instagram Reels and TikTok drive engagement. Across 200 premieres in 2024, b00st.com campaigns averaged $0.012 per view and a 22.1% completion rate.

- URL: https://b00st.com/guides/launch-a-music-video-with-ads
- Updated: 2026-10-17

## Timing

Stage the release in [two campaigns](https://b00st.com/blog/a-recipe-for-new-video-releases):

- **Before release (7–15 days out):** promote the artist to warm up an audience.
- **On release day:** send that audience and new fans to the video.

Submit at least 12 hours before release so ads are approved and running when the video goes live.

## Platforms

Across [200 paid premieres in 2024](https://b00st.com/blog/we-analyzed-200-paid-video-premiers-in-2024), Google Ads drove the most YouTube views, while Instagram Reels and TikTok drove engagement and comments. On Instagram, [Reels ads beat Feed ads](https://b00st.com/blog/vertical-videos-in-the-spotlight) at a $3 CPM versus $4.

## Creative

- Vertical 9:16 video, around 15 seconds. [Most ad views last under 10 seconds](https://b00st.com/blog/mastering-meta-video-content).
- Land the hook in the first three seconds, with a person on screen.
- Make it work with the sound off.
- If a clip earns likes and comments as a post, [it's a good ad to start with](https://b00st.com/blog/what-type-of-ad-creative-works-best).

## Views or subscribers?

Campaigns can optimize for cheap views or for channel subscribers. Optimizing for subscribers [raises the cost per view](https://b00st.com/blog/unleashing-the-power-of-youtube-engagement) from about $0.02–0.03 to $0.05–0.10, but builds a lasting audience. Chloe Stroll gained 4K+ subscribers at $0.287 each.

## Benchmarks and results

| Campaign | Result |
| :-- | :-- |
| 200 premieres, 2024 average | $0.012 per view, $3.90 CPM, 22.1% completion |
| [Culture Wars](https://b00st.com/case-studies/video-premieres) | 2,381 new subscribers at $0.013 per view |
| [Eclipse](https://b00st.com/case-studies/video-premieres) | 40K views from a $500 budget |
| [Raydeo](https://b00st.com/case-studies/video-premieres) | 208 playlist additions, 5,008 earned views |