# How much should you spend to promote a song?

> You can start with $100 on b00st.com, and small budgets do work. $150 bought Tommy Genesis 16,000+ TikTok followers, and a $300 campaign earned Ryan Gregg 16K views and set up his first algorithmic playlist. Bigger budgets scale with predictable unit costs, like about $0.012 per video view or $0.20 to $0.40 per Spotify click-through, so set your budget from the result you want.

- URL: https://b00st.com/guides/how-much-to-spend-on-music-ads
- Updated: 2026-10-17

## Work backward from unit costs

Pick the result you want, then multiply. These are averages and results from b00st.com campaigns:

| Goal | Typical cost |
| :-- | :-- |
| Video view | $0.012 average across [200 premieres](https://b00st.com/blog/we-analyzed-200-paid-video-premiers-in-2024) |
| Spotify click-through | $0.20–$0.40 ([case studies](https://b00st.com/case-studies/streaming-and-social-growth)) |
| TikTok follower | $0.04–$0.08 ([guide](https://b00st.com/guides/run-tiktok-ads-for-music)) |
| Instagram follower | $0.675 ([Roman Alexander](https://b00st.com/case-studies/streaming-and-social-growth)) |
| YouTube subscriber | $0.287 ([Chloe Stroll](https://b00st.com/case-studies/video-premieres)) |
| Ticket purchase | $4.35 ([John Legend](https://b00st.com/case-studies/live-events)) |

## What small budgets buy

- **$150:** 16,000+ TikTok followers for Tommy Genesis.
- **$250:** 11,200+ video views for Kenzie across the US, Canada, UK and Australia.
- **$300:** 16K views and hundreds of subscribers for [Ryan Gregg](https://b00st.com/blog/triggering-algorithmic-playlist-pickup-through-social-ads).
- **$500:** 40K views for Eclipse's premiere.

## What larger budgets buy

A [$12,500 video release plan](https://b00st.com/blog/a-recipe-for-new-video-releases), $5,000 before release and $7,500 on release day, projects about 25,000 pre-release clicks and 1.25 million release-day views.

## Time your spend

Put money behind moments: release day, the on-sale for a show, or [a post that's already taking off](https://b00st.com/blog/the-momentum-multiplier). Waiting lets the moment cool.

## What b00st.com costs

- **Smart plan:** free to use, $100 minimum per campaign, and a 12% usage fee included in your budget. A $1,000 budget is a $1,000 invoice.
- **Business plan:** $99 a month for a dedicated ad expert and strategy.
- **Pro plan:** $399 a month for a dedicated team, custom reporting and creative.
- Paying by ACH adds a 3% bonus to your ad spend. Card payments carry a 3% processing cost.

See [pricing](https://b00st.com/pricing) for the full comparison.