# One size doesn't fit all.

> Science and data are the fuel powering b00st.com engines... 

- URL: https://b00st.com/blog/one-size-does-not-fit-all
- Published: 2020-09-20
- Authors: Philip Muellerschoen
- Tags: b00st.com, music, digital advertising, algorithms, data

## TL;DR

- b00st.com A/B tests ad units for ROI, spending small amounts across several options to find the best creative, age group and audience.
- Testing runs per ad and network for each campaign artist, while clients sit back and watch the robots work.

![A man is holding his headphones while signing along enthusiastically.](https://res.cloudinary.com/tincre/image/upload/v1638931031/slightlysharpe.com/one-size-does-not-fit-all_ceel1x.webp)

Science and data are the fuel powering software engines behind [**b00st.com**](https://b00st.com). In combination, the [Tincre](https://tincre.com) process takes the steering wheel, presses the brakes, accelerates, and shifts gears to efficiently navigate each [b00st.com](https://b00st.com) campaign towards its optimal destination.

## Speaking of the process

At b00st.com, ad units are thoroughly A/B tested for ROI. b00st.com’s robots spend small amounts across several ad options to find the best performing creative, age group, and target audience per ad and network, for each campaign artist.

Meanwhile, clients get to sit back, relax, and watch the robots at work.