# Mastering Meta Video Content

> As we continually strive to amplify ad performance and empower you with a winning edge, we're excited to share the latest Meta insights.

- URL: https://b00st.com/blog/mastering-meta-video-content
- Published: 2023-10-31
- Authors: Philip Muellerschoen
- Tags: Online Advertising, Meta Video Ads, Efficient Promotion, Meta, Online Content

## TL;DR

- Meta recommends vertical 9:16 video kept to 15 seconds, since average watch time for a Meta ad is typically below 10 seconds.
- Deliver your message in the first 3 seconds with a human presence, and make content work with the sound off.
- b00st.com automatically A/B tests all your campaign assets so real fan engagement shows which content performs best.

![An image: phone displaying Meta's apps, accompanied by a pen and notebook, emphasizing the critical role of precise content strategy in ad success.](https://b00st.com/static/images/mastering-meta-content.webp)

## Video Content Is King

Video content quality takes the spotlight when it comes to crafting successful digital ads, surpassing even the mode of ad delivery. Fortunately, in the realm of music and entertainment, content creation often shines with exceptional quality.

Yet, in a fiercely competitive landscape, even the smallest detail can tip the scales. That's why we're excited to bring you [the latest insights from Meta](https://www.facebook.com/business/inspiration#tips), unveiling those game-changing nuances.

## A Winning Formula For Meta

Here are four tips from Meta's advertising team that we think are worth sharing with you.

### Format

Vertical videos in a 9:16 aspect ratio (vertical) work best. The format is highly effective for capturing and retaining the viewer's attention, particularly on mobile devices, which is where the majority of ads are currently served on Meta.

<video
  className="rounded-lg"
  controls
  width="250"
  preload="none"
  poster="https://res.cloudinary.com/tincre/video/upload/v1698844893/blog.b00st.com/LF%20System%20b00st.com.webp"
>
  <source src="https://res.cloudinary.com/tincre/video/upload/v1698844893/blog.b00st.com/LF%20System%20b00st.com.mp4" />
</video>
### Length

Keeping video content to 15 seconds maximizes audience engagement. However, it's crucial to note that the average watch time for an ad on Meta is even shorter, typically below 10 seconds.

<video
  class="rounded-lg"
  controls
  width="250"
  preload="none"
  poster="https://res.cloudinary.com/tincre/video/upload/v1698845148/blog.b00st.com/Ali%20Zafar%20b00st.com.webp"
>
  <source src="https://res.cloudinary.com/tincre/video/upload/v1698845148/blog.b00st.com/Ali%20Zafar%20b00st.com.mp4" />
</video>
### Hook

Delivering your message within the first 3 seconds, coupled with a human presence, can significantly impact engagement. Grab 'em early.

<video
  class="rounded-lg"
  controls
  width="250"
  preload="none"
  poster="https://res.cloudinary.com/tincre/video/upload/v1698845337/blog.b00st.com/Aretha%20Franklin%20b00st.com.webp"
>
  <source src="https://res.cloudinary.com/tincre/video/upload/v1698845337/blog.b00st.com/Aretha%20Franklin%20b00st.com.mp4" />
</video>
### Sound

Design your content to be engaging and informative even when sound is turned off. It's important to keep in mind that a significant portion of your audience prefers to watch videos without audio.

<video
  class="rounded-lg"
  controls
  width="250"
  preload="none"
  poster="https://res.cloudinary.com/tincre/video/upload/v1698846138/blog.b00st.com/Oteil%20Burbridge%20b00st.com.webp"
>
  <source src="https://res.cloudinary.com/tincre/video/upload/v1698846138/blog.b00st.com/Oteil%20Burbridge%20b00st.com.mp4" />
</video>
## In Conclusion

In the ever-evolving realm of advertising, innovation is your secret weapon. Meta content strategies offer fresh ways to captivate your audience. And the best part? At [b00st.com](https://b00st.com/), we make it even easier with automatic A/B testing for all your ad campaign assets. Can't decide? No problem – try a few options and let our algorithms and real fan engagement guide you to the best-performing content.