# Can Ads Win a Grammy?

> Congratulations Snarky Puppy on your Grammy win for Best Contemporary Instrumental Album of the year!

- URL: https://b00st.com/blog/can-ads-win-a-grammy
- Published: 2023-02-06
- Authors: Philip Muellerschoen, Jason R. Stevens, CFA
- Tags: Snarky Puppy, Grammy Awards

## TL;DR

- GroundUP Music ran a b00st.com ad for Snarky Puppy while the Grammy voting window was open.
- Snarky Puppy's Empire Central won Best Contemporary Instrumental Album at the 2023 Grammy Awards.
- Ads cannot win a Grammy on their own, but marketing can add fuel to great music that already has a groundswell.

![The Grammy award in all its glory.](https://b00st.com/static/images/can-ads-win-a-grammy.webp)

With the 65th Grammy Awards past us and Beyoncé having reminded everyone on the planet who’s boss, your [b00st.com](https://b00st.com) team was privileged to play a small part in an epic Grammy win by one of the best bands, ever.

## Bringing method to the madness

As the company that strives to bring efficient autonomous online ads for artists from bedroom to stadium-level, we admit, the subject line is cheeky. And maybe even a bit clickbaity.

However, if we take politics as a blueprint, there is certainly precedent that the right campaign can sway the opinion of an entire population in a candidate’s favor.

In music, it would take a monumental effort for an artist without a groundswell and a fantastic record or song to persuade the opinion of eligible Grammy voting members.

> Of course we are omitting the power of mind control and the contagious power of vitality some artists seem to possess 😂

**But what happens when an artist with a big enough groundswell, incredible music and a fantastic record adds some marketing fuel to the fire?**

## A Winning Combination: Snarky Puppy

We asked that Grammy question for a very good reason.

Not too long ago, when the Grammy voting window was open, [GroundUP Music](https://www.groundupmusic.net/) ran the below ad for their client [Snarky Puppy](https://snarkypuppy.com/) via [b00st.com](http://b00st.com/).

  ![The Grammy win by Snarky Puppy via an ad run via b00st.com on social platforms like Facebook, Instagram, YouTube, and TikTok.](https://res.cloudinary.com/tincre/image/upload/v1675723920/blog.b00st.com/snarky-puppy-b00st_iriw08_isbpb2.webp)

And during the 2023 Grammy Awards, [Empire Central WON Best Contemporary Instrumental Album](https://www.nytimes.com/2023/02/05/arts/music/grammys-2023-winners-list.html)!
🎉

### Spreading those good sounds around the web

[b00st.com](http://b00st.com/) got to play a microscopic role in spreading the word about Snarky Puppy’s remarkable album and congratulate the band on their well-deserved achievement. We were absolutely stoked internally when the campaign came in, as we’re huge fans ourselves.

> Our team has been a fan for over a decade, regularly plays Snarky Puppy videos and albums during parties/gatherings and really any time people around will listen.

## So can ads win a Grammy?

**Hell no.** You listened to that album, right?

But it does beg the question: what can happen when you add a little bit of spice, or good old marketing, to an amazing work of art?

_Stay classy_ 😎