# A recipe for new video releases

> b00st.com has helped artists and their teams throughout the industry market releases of new content. How does it work best for videos?

- URL: https://b00st.com/blog/a-recipe-for-new-video-releases
- Published: 2022-08-22
- Authors: Jason R. Stevens, CFA
- Tags: music business, YouTube, Efficient Promotion, Video release, Creator economy

## TL;DR

- Stage a new video in two campaigns: one 7-15 days before release promoting the artist, and one on release day targeting the video.
- Submit at least 12 hours before release so b00st.com can get media approved and campaigns running by release.
- At about $.20 per click and $.003 per view, a $12,500 plan ($5,000 pre-release, $7,500 on release) projects about 25,000 pre-release clicks and 1,250,000 release-day views.

![On a bold, dark yellow background a white, blue and black megaphone demonstrates the concept of marketing a video via b00st.com for YouTube Trueview ads, Meta ad brands Facebook and Instagram, TikTok, Google Ads and other platforms.](https://b00st.com/static/images/a-recipe-for-new-video-releases.webp)
[b00st.com](https://b00st.com) has helped artists and their teams throughout the industry market their
content -- tracks, albums, videos, EPs, DSP profiles, shows, and online presences.{' '}

And in modern times, video, in particular, is heavily consumed by fans all over the web and from their mobile devices.

This writeup details a basic two-staged strategy for large and medium spends targeting a new video using [b00st.com](https://b00st.com) for maximal success on and beyond release day.

> We have a published [case study with Kenzie](https://community.b00st.com/t/music-video-campaign/48) that used a similar strategy as outlined below.

## ✔️ What to do

We've seen success with new video campaigns that stage their ad spend in two.

### Up to release

About 7-15 days before release run a [b00st.com campaign](https://b00st.com) with links to

- artist profiles,
- prior content articles,
- and/or links to other releases from the artist.

### On release day

On release day, run a campaign directly targeting the new video coming out.

[b00st.com](https://b00st.com) will handle setting up those YouTube and social media platform ads to drive consumption of the video to current and new potential fans.

## 🎯 Expectations

Below are a few spend recommendations and what to expect, based on our past campaign result averages.

**The strategy**: enter one campaign 7-15 days before and one campaign on the day of release.

> 🌶️ In any case, users should submit at least 12 hours prior to actual release so that [b00st.com](https://b00st.com) can have media approved + campaigns running by release.

> ℹ️ Estimates use an average \$.20 per click (CPC) and \$.003 cost per view (CPV).

#### Large spend - $12,500

- _up to release_ campaign: $5000 ~ 25,000 clicks
- _on release_ campaign: $7500 (50% YouTube trueview ads / 50% ad platforms/types/targeting) ~ 1,250,000 views and about 18,000 clicks.

#### Medium spend - $1250

- _up to release_ campaign: $500 ~ 2,500 clicks
- _on release_ campaign: $750 (75% YouTube trueview ads / 25% ad platforms/types/targeting) ~ 187,500 views and about 1000 clicks.

#### Small spend - $500

- _up to release_ campaign: None
- _on release_ campaign: $500 (90% YouTube trueview ads / 10% ad platforms/types/targeting) ~ 150,000 views and about 250 clicks.

The web tends to compound activity when we stage releases in this fashion.

> The estimates/prices used above are just that -- [b00st.com](https://b00st.com) software dynamically works to get the most interactions for your spend and results vary per-artist, per-campaign. The best music content gets _substantially_ better results than those estimates used directly above.

## ⏭️ Up next

Login and press the _Real Easy Ads_ button, add some suga, some spice, and voila - marketing is on autopilot. Follow the budget and staging recommendations above and you're rocking
with a great strategy for your next video release.

### Feedback, please!

We ♥ feedback. It's that simple. We want to hear from and bring you the goods you need!

#### ✨ Want to see an improvement?

You can let us know about your needs via our [b00st.com Feature Request](https://docs.google.com/forms/d/e/1FAIpQLSdjR3HgbR-FAt69k0siaHgvL-x8v_4k0wAN6sEr3fUjRQKo2g/viewform). Let's build you that feature!

#### ❓ Need help, have a complaint, bug, or something else?

[Ask Anything - b00st.com Community](https://community.b00st.com/c/ask-anything/10)

> An example post to get you going: [I have a problem with <xyz> - Ask Anything - b00st.com Community](https://community.b00st.com/t/i-have-a-problem-with-xyz/59)